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Tried and True
Get 10 bestselling neutral BFF Crème Gel Liners in one set! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant shade...- $12.00
$40.00- $12.00
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Totally Jelly
Grab our complete 16-piece Jelly Much collection! Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized creasing, fading and transferring. You’ll get the...- $51.75
$115.00- $51.75
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Total Smokeshow
This smokin’ hot duo delivers all the goods to create the ultimate sexy, smokey eye. Smoke N' Roses - 30 shades of pinky hues, icy lavender, mauves, warm browns, deep plum, and charcoals in Matte and Metallic finishes. Smoke N' Roses Brush Roll -...- $22.20
$74.00- $22.20
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Tone Up
Get the perfect tonal looks with this palette trio. Going Coconuts Pressed Powder Palette - Go loco for these toasted neutral shades. Wild Child Pressed Powder Palette - Perfect rich chocolate browns in multiple finishes. Blowin’ Smoke Pressed Powder Palette - This grayscale palette...- $10.80
$36.00- $10.80
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Tokyo Love
Get both Pretty Guardian Sailor Moon BFF Crème Gel Liners! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant shade is...- $4.80
$16.00- $4.80
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The Total Package
Get the complete BFF Crème Gel Liner collection with all 25 shades! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant...- $44.55
$99.00- $44.55
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The Monster
A Chrome Liquid Eyeshadow duo inspired by the Demogorgon!This multichrome eyeshadow delivers high impact colour that shifts with every angle of light! It's infused with ultra-reflective pearls for an intense effect in just one swipe. Easy to use & mess-free, our unique formula minimizes...- $8.00
$20.00- $8.00
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Sweet as Hunny
Two Disney Winnie the Pooh must-haves in one set! Sweet as Can Bee Pressed Powder Palette - This exclusive Disney Winnie the Pooh Palette includes a soft mix of honey tones, sage, pink, gold and a dash of warm chocolate and wine. Hunny Pot...- $9.60
$32.00- $9.60
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Still Team Jacob
A limited-edition trio of Twilight and Jacob eye + lip must-haves. Twilight Eyeshadow Palette – Our very first Twilight palette features 15 moody blues, forest greens and sparkling cool neutrals inspired by the iconic film! Forever Graphix Ink Liner - A super pigmented liquid...- $17.20
$43.00- $17.20
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Still Team Edward
A limited-edition 4-piece set of Twilight and Edward eye + lip must-haves. Twilight Eyeshadow Palette – Our very first Twilight palette features 15 moody blues, forest greens and sparkling cool neutrals inspired by the iconic film! Coven Graphix Ink Liner - A super pigmented...- $15.60
$52.00- $15.60
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Smoke 'N Roses Brush Roll
The perfect brush set to create sexy, sultry looks. This complete collection of 14 vegan & cruelty-free brushes for eyes, lip and face will make your look go from a spark to a flame. Includes:Large Rounded Brush F28Medium Powder Brush F30Angled Cheek Brush F21Small...- $15.60
$39.00- $15.60
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Slays of the Week
Get 7 BFF Volumizing Mascara shades for every day of the week. BFF will never let you down! It instantly lifts lashes while volumizing and lengthening with a super pigmented formula for dramatic lashes. The unique twisted nylon fiber brush is shaped to comb...- $16.80
$56.00- $16.80
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Shrek-Spress Yourself
A duo of Shrek eye + lip must-haves for ogre the top looks! Beware Ogre Eyeshadow Palette - Channel your inner ogre with this limited-edition palette that opens up like a fairytale book! Create endless glam with 15 mossy greens, rich browns and pops...- $9.60
$32.00- $9.60
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Rose Goals
Soft, dreamy, and effortlessly chic – the Rose Goals Trio is here to romanticize your everyday glam. This curated trio of creamy, easy-to-apply shadow sticks is perfect to create soft glam looks in seconds - no brushes needed. This bundle is riding the wave...- $8.40
$24.00- $8.40
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Ready For Battle
An exclusive 4-piece set of Pokémon eye + lip must-haves. Pallet Town Eyeshadow Palette - Features 24 rainbow hues from soft pastels to fun brights inspired by the Kanto region! Evolution Ultra Glossy Lip Trio - A sheer hi-shine gloss inspired by Jolteon, Flareon...- $15.60
$52.00- $15.60
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Rainbow Rush
Wear the rainbow with our monochromatic palette set! With 6 palettes, create endless looks with peaches, nudes, pinks, greens, blues and purples - that’s 54 shades total! Featuring our pigmented, velvety smooth formula that blends like a dream. Set Includes: Feelin' Toasty Eyeshadow Palette: Warm...- $31.20
$78.00- $31.20
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Prettiest in the Cosmos
Get both NEW and OG Sailor palettes! For Love & Justice Eyeshadow Palette – Be the most kawaii in the cosmos with a range of cool-toned celestial shades inspired by five iconic Sailor Guardians! Pretty Guardian Sailor Moon Pressed Powder Palette – Our bestselling...- $14.00
$40.00- $14.00
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Play All Day
Play all day with this limited-edition trio inspired by Pixar’s Hamm, Lotso and Forky! Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized...- $12.15
$27.00- $12.15
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Partner Up
An exclusive 4-piece set of Pokémon eye + lip must-haves. Pallet Town Eyeshadow Palette - Features 24 rainbow hues from soft pastels to fun brights inspired by the Kanto region! Transforming pH Lip Balm - A colour-changing lip balm that reacts to your natural...- $21.70
$62.00- $21.70
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New BFF
Get 3 bestselling neutral BFF Crème Gel Liners in one set! Our waterproof gel formula glides on smoothly for flawless application every time. These creamy liners effortlessly set for 18HR wear that won’t budge or fade - perfect for your waterline. Each vibrant shade...- $6.30
$18.00- $6.30
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Wine n' Dine
Your fave liquid blush, now in a Pearl finish! A weightless 8HR liquid blush that’s super buildable + blendable for a fresh, pearly glow. This perfectly pigmented formula features a weightless, creamy texture that glides onto skin and effortlessly layers without disturbing makeup underneath....
- $3.00
$10.00- $3.00
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Wine O'Clock
Your lashes’ ride or die.
This volumizing, lengthening mascara does the most with a unique twisted nylon fiber brush that coats every lash from root to tip. The ultra-pigmented formula is bold, buildable, and never flaky. BFF always shows up.
Net Weight 7g (0.24oz)
- $4.50
$10.00- $4.50
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Wild Child
Be herd to get in our new 9-pan monochromatic palette with perfect rich chocolate browns in Matte, Metallic, Matte Sparkle and Glitter finishes. Featuring our ultra-pigmented pressed powder formula that’s long-lasting, applies evenly and blends like a dream.
- $5.60
$14.00- $5.60
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